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Unwrapping the truth about holiday sales data

Holiday revenue may sparkle, but hidden costs and discount habits often erode profit. Learn how to rebuild your retail data for lasting value.

How false declines hurt more than actual ecommerce fraud

False declines quietly drain ecommerce revenue. Learn how AI and behavioural intelligence cut losses while improving trust and checkout flow.

Voice shopping reveals what your data hides

Voice commerce is growing fast but data gaps still hold retailers back. Learn how to fix your foundation and build trust with connected systems.

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Should customer service adopt automation or human-centricity?

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How to calculate your customer lifetime value

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Why reward cards are back in style

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Kiss goodbye to cart abandonment with headless checkout

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How interactive 'Shoppable' TV is evolving

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Why customer data platforms (CDP) lead in data strategy

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Celebrating a decade of Jill with Sherwen

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What does a good conversion rate look like?

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Lessons from building a website during a pandemic