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Illustration of an AI agent holding a delivery parcel within a structured digital interface, representing agentic commerce enabled by the Universal Commerce Protocol.

Agentic Commerce and the next phase of online retail

Agentic commerce introduces a new way for AI systems to interact with online retail. We're looking at the role of the Universal Commerce Protocol in that shift.

Flat vector illustration showing a shopper beside a shopping cart interacting with an AI-powered digital storefront on a screen, representing guided ecommerce and personalised digital customer experience.

AI and hyper personalisation in ecommerce customer experience

Artificial Intelligence is changing ecommerce customer experience, moving personalisation beyond segments and towards behaviour, data and intent.

Person standing inside a digital retail space where physical and online shopping experiences are connected through AI.

Phygital retail and how AI connects store and digital journeys

See how AI is helping retailers connect instore behaviour with online journeys to make unified phygital user experiences.

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6
min read

How AI in ecommerce is transforming the customer experience

5
min read

Take an agile approach to ecommerce replatforming

9
min read

AI shopping tools saving retailers time and money

8
min read

How post-purchase experience builds brand relationships

5
min read

Boost online conversions with simple ecommerce optimisation tips

7
min read

Create accessible digital experiences with inclusive design

5
min read

How to build phygital experiences to connect hybrid consumers

5
min read

Can personalisation improve web accessibility?

7
min read

Phygital retail is shaping the new omnichannel experience