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Illustration of an AI agent holding a delivery parcel within a structured digital interface, representing agentic commerce enabled by the Universal Commerce Protocol.

Agentic Commerce and the next phase of online retail

Agentic commerce introduces a new way for AI systems to interact with online retail. We're looking at the role of the Universal Commerce Protocol in that shift.

Flat vector illustration showing a shopper beside a shopping cart interacting with an AI-powered digital storefront on a screen, representing guided ecommerce and personalised digital customer experience.

AI and hyper personalisation in ecommerce customer experience

Artificial Intelligence is changing ecommerce customer experience, moving personalisation beyond segments and towards behaviour, data and intent.

Person standing inside a digital retail space where physical and online shopping experiences are connected through AI.

Phygital retail and how AI connects store and digital journeys

See how AI is helping retailers connect instore behaviour with online journeys to make unified phygital user experiences.

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8
min read

Customisation vs personalisation for better user experience

6
min read

Using marketing data analytics for your online strategy

8
min read

First-party data customer retention after Christmas period

6
min read

How to optimise your ecommerce website for Christmas

3
min read

Will cryptocurrency payments change retail forever?

3
min read

What to expect with headless commerce

6
min read

Can AI help cut stock waste and unnecessary returns?

5
min read

Navigating the risks and rewards of AI in retail

5
min read

Getting up close & personalised with AI