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Apple Vision Pro reshapes retail futures
Apple unveiled their latest technological revelation with the Vision Pro - a Mixed Reality headset that ushers in a new era for content consumption and user experience.
Apple unveiled their latest technological revelation with the Vision Pro - a Mixed Reality headset that ushers in a new era for content consumption and user experience.
Apple Vision Pro could become the large-scale gateway that unlocks the potential of wide-spread mixed reality technology across the world.
If such a mass-adoption of new technology did come to fruition, then it could change the face of customer experience and brand interaction across the retail industry.
The new mixed reality headset could significantly improve the customer experience in retail by ushering in a new digital channel that enables retailers to reach their consumers.
By providing retailers with new tools and capabilities, the Vision Pro has the potential for retailers to increase sales, improve customer engagement, and personalise shopping experiences in a rich and interactive mixed reality environment.
Once Apple Vision Pro becomes more widely available (and maybe a bit cheaper), we can expect to see even more innovative and creative ways that retailers use it to improve the customer experience.
The new Apple Vision Pro has the potential to revolutionise the retail industry.
Here's a few examples:
One of the main reasons why we don't see the widespread use of AR & VR in the retail industry is the expense.
Developing AR/VR content for omnichannel retail is steep and the process is tedious. To set up these technologies offline, businesses need to invest in headsets and motion controllers that are comfortable for customers and easy to use for the staff.
The cost of the equipment is high and also their upkeep and maintenance can prove expensive.
Making AR and VR content development, editing, processing, and reproduction easy for unskilled users would further drive the widespread popularity and user growth - something no doubt, Apple and their developer aficionados will be looking to facilitate.
While traditional bricks-and-mortar retailers continue their face-off with online retailers, a new generation of hybrid “clicks and mortar” shops will offer augmented and virtual experiences.
By using augmented and virtual reality tech empowered with behavioural AI and heaps of customer data, retailers will begin to piece together personalised products, services and experiences for consumers in what will become the ultimate hybrid-retail experience.
Consumers can definitely expect to see mixed reality retail experiences for themselves on a larger scale with their favourite brands.
However, it's still a waiting game. If Apple's Vision Pro does live up to the hype and take the world by storm, then we could very well be on the horizon of industry-wide adoption of AR & VR technology.
For more Augmented Reality & Virtual Reality in Retail content, take a look at some of our articles where we detailed how these digital realities could change the landscape of retail and ecommerce.
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