By questioning over 2,000 UK shoppers* about their shopping habits and preferences, Sherwen Studios has identified five clear areas of improvement for retailers operating online and in physical stores.
Retailers are working in an ever-changing environment. The economic, societal, and even political changes that have emerged post-2020 have created an entirely new marketplace that is evolving rapidly. This publication looks at what today’s customers want and explains how you can improve your commerce strategies to meet these needs.
We’ve identified 5 actionable areas of improvement for retailers. These will improve customers in-store and online experiences using technology and lead to increased revenue for retailers.
Our research has confirmed that it’s imperative that any eCommerce strategy continually asks the question ‘what do our customers want?’ Unfortunately, in our experience, too many retailers base their eCommerce strategies on the latest trends and technical capabilities rather than what customers actively want. As a result, they get caught up in the possibilities of what can be done without thinking about who their audience is. This could result in retailers implementing the wrong solutions – and this won’t lead to an effective return on your investment
MATT SHERWEN | CEO
*Survey of 2,000 shoppers across the UK was conducted in partnership with Censuswide. Censuswide complies with the MRS Code of Conduct and ESOMAR principles.