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Illustration of an AI agent holding a delivery parcel within a structured digital interface, representing agentic commerce enabled by the Universal Commerce Protocol.

Agentic Commerce and the next phase of online retail

Agentic commerce introduces a new way for AI systems to interact with online retail. We're looking at the role of the Universal Commerce Protocol in that shift.

Flat vector illustration showing a shopper beside a shopping cart interacting with an AI-powered digital storefront on a screen, representing guided ecommerce and personalised digital customer experience.

AI and hyper personalisation in ecommerce customer experience

Artificial Intelligence is changing ecommerce customer experience, moving personalisation beyond segments and towards behaviour, data and intent.

Person standing inside a digital retail space where physical and online shopping experiences are connected through AI.

Phygital retail and how AI connects store and digital journeys

See how AI is helping retailers connect instore behaviour with online journeys to make unified phygital user experiences.

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4
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You should give a DAM about user experience

3
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How B2B uses hyper-personalisation trends for digital strategy

8
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Build better products for consumers with user-centered design

9
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User research essentials digital designers need to know

4
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8 inspiring brands leading the way in digital design

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Boost Google Shopping clicks with custom labels & product descriptions

3
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UI & UX design tips for a seamless user experience in headless commerce

6
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Benefits of integrating UI automation into your CI/CD pipeline

3
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Maximising conversions throughout the buyer’s journey