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Illustration of an AI agent holding a delivery parcel within a structured digital interface, representing agentic commerce enabled by the Universal Commerce Protocol.

Agentic Commerce and the next phase of online retail

Agentic commerce introduces a new way for AI systems to interact with online retail. We're looking at the role of the Universal Commerce Protocol in that shift.

Flat vector illustration showing a shopper beside a shopping cart interacting with an AI-powered digital storefront on a screen, representing guided ecommerce and personalised digital customer experience.

AI and hyper personalisation in ecommerce customer experience

Artificial Intelligence is changing ecommerce customer experience, moving personalisation beyond segments and towards behaviour, data and intent.

Person standing inside a digital retail space where physical and online shopping experiences are connected through AI.

Phygital retail and how AI connects store and digital journeys

See how AI is helping retailers connect instore behaviour with online journeys to make unified phygital user experiences.

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4.5
min read

The hidden cost of outdated ecommerce platforms

9
min read

How gamification drives retail sustainability engagement

4.5
min read

Seven ecommerce disruptions coming for your business

4.5
min read

The ecommerce platform capabilities making a difference in 2025

5
min read

Five AI tools reshaping ecommerce forever

9.5
min read

A practical guide to upgrading your ecommerce supply chain

7
min read

How automation is reducing fulfilment times

5
min read

Why Salesforce Commerce Cloud for B2B is a no-brainer

7
min read

4 digital product development (DPD) myths debunked