Get in touch with a leading eCommerce CRO agency today and start to increase website conversion rates with a best-in-class agile approach.
Where PPC and SEO focus on acquiring more traffic to a website CRO works to convert these visitors into quality leads or in the case of ecommerce, paying customers. Whilst there isn’t an exact science to CRO, there are a number of tools and methods we can use that are grounded in data and science for a greater chance of success.
To inform your conversion rate optimisation strategy you need to be collecting the right data. Without this data, a lot of the initial planning would be guess work and would not be grounded by the correct user behaviour patterns.
The key in how to run a successful CRO campaign? It’s to continually monitor user behaviour, changes and identify positive and negative trends. To continually optimise you must consistently analyse and report on meaningful data to understand what changes are impacting your overall conversion rate.
One way to identify trends and test hypotheses is to run A/B tests across key pages of your website. These allow us to monitor and understand user behaviour when considering design and layout changes and their impact on conversion rates.
Although it’s not a tool, a successful CRO campaign requires agility. The ability to react based upon changing customer behaviour is hugely important when trialing and testing different page types and conversion goals. Understanding where a potential customer drops off the website and being able to react quickly helps to maximise the opportunity available.
Typical website conversion rate
But the top 10% of companies are seeing a Higher conversion rate of…
of businesses don’t have effective strategies for landing page testing.
Increase in leads When increasing their landing pages from 10 to 15.
One thing that sets us apart is our ability to work in an agile way, quickly responding to how a campaign is running. CRO is about continual improvement rather than perfection. Each time we optimise a campaign, we monitor and react accordingly to get the best out of optimising your site and increasing meaningful leads.
Although agility is crucial to running a successful CRO campaign it needs to be backed up by a process that ensures we’re discovering the right user trends and optimising accordingly.