Conversion Rate Optimisation Audit


Enhance your customer experience with data-led insights and learn how to optimise each micro-interaction with our comprehensive CRO audit.

Companies that trust us

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What is a CRO audit?

Website conversion auditing

With over 25 years experience in website conversion auditing, we understand the intrinsic link between customer-centric interactions and exceptional technology.

When everything works together in the way it should, the experience is greater and in turn, the customer converts at a higher rate. CRO auditing is important to ensure pain-points are addressed with careful monitoring and analysis.

We focus on looking at your current traffic and target audience to find small opportunities that could make a big difference to your bottom line.

Get a CRO audit of your website

Get in touch today to discuss how a CRO audit can help identify your customers pain points and give you a clear path for sustainable growth.

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Working in conjunction with SEO

CRO audit benefits

You may have an effective SEO strategy that brings new and returning visitors to your website, but how often do you check on how well your conversions are performing? Understanding how people use your site and what they want from it will let you make small changes that could convert more visitors into paying customers.

Our unique understanding of the retail sector means we are perfectly placed to conduct an ecommerce CRO audit. For us, conversions aren’t just about the final transaction; it’s about every little thing that happens along the way.

By focussing on each individual micro-interaction, you’ll have more chances to improve the overall customer experience from start to finish.

If you’re not sure if a CRO audit is right for your business, why not book a free 30-minute consultation with one of our optimisation experts? During our initial conversations, we can unpick your current conversion frustrations and help you find your own way forward.


Experience user insights with our CRO audit

What we cover

  • Why you need a CRO audit

  • How a CRO audit works

  • Setting the right goals for your business

  • Optimising the interactions that matter most

  • Your CRO audit could amplify investments elsewhere

  • Book a free 30-minute CRO consultation

  • We have a proven track record of helping retailers with CRO

The process

CRO audit

Our conversion rate optimisation audits start with a thorough look at your internal systems and processes alongside a 360-degree evaluation of your user experience. We’ll test how your webpages are performing and find the things that are hurting your conversions.

For us, CRO audits are not just about finding potential technical problems through technical A/B (split) testing, personalisation and audience analysis. We want to take a deep dive into your internal systems and processes to see if any larger pressure points are hurting your conversion rates.

Along the way, we will take the time to learn about your company, your customers and your current CRO goals. With an innate understanding of the kind of conversions you want, we can figure out your strengths as well as identify where you need to make changes.

Along with technical recommendations, our CRO audit checklist will enable us to provide you with a unique grade (A-F) in the following key areas below.

Each audit grading can be used on its own or cohesively as a set to help benchmark your progress. A low grade in one key area could hurt your conversion rates elsewhere. Along with a specific grade, we’ll provide you with a list of actionable steps you can take to make clear improvements.

Assisting with your in-house business strategy

Do you have the right skills or resources to manage your CRO strategies? We’ll look at how internal structures can streamline your decision-making processes and confirm if your CRO priorities align with your wider business goals.

Technical audit and integration

Effective CRO testing requires technical integration into your wider platforms. We’ll assess if you are using the right technology for your needs and if you have the right tools to identify and resolve any friction across your entire tech stack.

Customer conversion process

We will assess the customer conversion process to determine if you are working with the latest best practices. Furthermore, by analysing your processes, we can establish if your results are accurate and trustworthy.

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Creating an experience audit template

Our CRO audit template gives you more information than just the data insights needed to measure your technical performance. As a conversion rate optimisation agency, we know how to set the right goals for your business.

As part of our CRO audit we will create an experience audit template which will include stronger communication practices through a series of internal surveys, workshops and roundtable discussions to learn more about the business and understand how we can use website optimisation, user behaviour analysis and customer feedback collation to help your deliver better results.


Optimising touchpoints before conversion

Improving the conversion rate isn't just looking at the call-to-action, it's in every touchpoint. The actual conversion is the done deal, but before that, there are a lot of factors that play into the psyche and contribute to strengthening the intent of the user.

Our conversion rate optimization audits give the data insights to track audience behaviour. It's important that we find out the pain points in order to elevate the user experience in the future, and we can do this through giving consideration to every touchpoint throughout your website.

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Amplifying investments elsewhere with CRO audit

As budgets become tighter, retailers need to justify any expenditure. We strip away marketing and SEO and focus solely on your user behaviour. By knowing exactly how your customers are behaving, and identifying what they are looking for, we can successfully convert traffic into ongoing sales.

Our approach gives you the detailed data analytics that you need to amplify your SEO, UX, content or wider digital marketing strategies. As each facet improves, your return on investment (ROI) will increase.

Our ecommerce CRO audit allows you to deliver a customer-centric experience that gives shoppers what they need.


Book a free 30-minute CRO consultation

Make the most of a free CRO consultation with one of our optimisation specialists to discover what your business needs.

During our conversation, we will determine what CRO activities you currently have in place, what resources you have available, and what you are hoping to achieve from any conversion rate optimisation strategies.

Beyond this, we’ll make bespoke recommendations for the next steps of your CRO journey.

Book a consultation today

A proven track record of helping retailers with CRO

As an external conversion rate optimization agency, we have a wealth of experience within the retail sector. We know the ins and outs of ecommerce, social commerce, mobile commerce subscription commerce as well as physical stores.

We know how to combine best practices from each platform to deliver customer-centric experiences.

Our approach to conversion rate optimisation audits is more than just recommending technical changes. We focus on making sure that your customers have meaningful interactions with you every step of the way. By focusing on improving customer experiences from the get-go, you will build stronger, long-lasting relationships with your target audiences.

Sherwen Studios can work independently, or alongside your in-house team to give you new perspectives and ideas and facilitate honest and open communication with your employees. Our optimisation experts can act as a sounding board for new suggestions and also point out any clear roadblocks to progress.

Your ecommerce conversion audit will give you the information you need to give your customers the experience they deserve.

Sherwen's development & testing is first class. This enables us to make informed data-driven decisions to drive online performance and implement them almost as fast as we can come up with them.

David Bawden | Head of Ecommerce | ScS