Guiding you through the evolution of retail

Our Approach

As a boutique and independent group of retail focussed creatives and techies, we’re here to help you embrace change, uncover untapped potential, and deliver best in class digital experiences.


Digital retailers have lost their competitive advantage we help you find it.

Despite the rapid emergence of new tech digital retail has converged into a “cookie cutter” like mentality across experiences and tech stacks with ecommerce teams and agencies alike increasingly taking the comfortable route of what’s worked before or worked for others.

To achieve your goals you don’t need or want a partner that works for others, instead you need a team that is fully embedded in your business, inspires you to make change and leaves no stone unturned.

If you’re sharing so much with your competitors you’ve lost your competitive advantage leaving your brand as the only differentiator in an increasingly competitive market.
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Partner not vendor.

Why us?

We’re people people, here to help our clients navigate the ever-changing world of digital. We stay sympathetic to our clients’ needs & are always easy to communicate with - here to support you through every step of your digital evolution.

We form partnerships with our clients by integrating into your business and surrounding ourselves with your brand, so working with us feels like an extension of your existing team, not an external agency.

We help you continuously improve, fast.

Helping You

When we talk about experiences and technology, success in digital retail doesn’t come from large replatforming projects it comes from hundreds, if not thousands of micro-improvements across every aspect of your digital retail business.

Some will call it agile transformation, for us we simply call it continuous improvement. Done right, continuous improvement allows you to get ahead of the curve, meet your future customer needs and achieve sustainable growth.

Unfortunately however many digitally enabled retailers come with too much friction in their departments and processes to deliver while the larger behemoth agencies that serve them lack the pace.

We bring the pace and responsiveness of the boutique partner with the experience of the large agency allowing us to deliver continuous improvement at pace across your retail offering.

Selective by design.


We grow our business by growing yours, not by spreading ourselves thin. To get the best out of us we need to get the best out of you and to do that means a lot more than budgets and deliverables.

We’re driven by embedding our teams, aligning our cultures and sharing your success, you wouldn’t expect any less than 100% on delivery and we won’t expect anything less than that of a partnership.

Doing more for the select few on a long term basis allows us to mobilise dedicated teams of specialists with a laser focus on achieving your goals.

Working with Sherwen

Client relationships spanning over two decades is testament to our people focussed approach. As a fully integrated partner, working together on a long term basis allows us to eat, sleep and breathe your business while our iterative process model allows you to move at pace.

Get in touch

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