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How ecommerce chatbots are empowering retailers
Chatbots can effectively improve their conversion rates and enhance the customer experience through automation, personalised content and more.
Chatbots can effectively improve their conversion rates and enhance the customer experience through automation, personalised content and more.
AI is lending retailers a helping hand to invigorate their conversion rate optimisation strategies.
By leveraging the power of artificial intelligence, retailers can enhance their website’s performance, improve the user experience, and boost SERP rankings.
Conversion audits and strategies can be time consuming, but AI-powered technologies provide automative and innovative solutions to help online retailers quickly identify friction across each touchpoint.
We've explored the key aspects of using AI-powered chatbots to drive metrics (such as conversion rate), and provided insight below to help retailers grow their business with smart technology.
A chatbot is a computer program that can converse with its users. This AI simulates conversations by transmitting automated messages, synthesising voice(s), and remove friction from the customer journey.
We commonly see chatbot software in ecommerce and retail spaces, especially within customer service. CS chatbots can recognise the intent of customer's messages and provide predefined replies to guide them to where they want to go or put them in contact with the correct departments, etc.
AI chatbots use the aggregated data from every user interaction they have to learn what works best and subsequently improve responses over time.
Businesses integrate chatbot technology into their ecommerce platforms to ultimately save 3 things:
By automating tasks, gathering data, and testing and iterating, chatbots can help ecommerce retailers to improve the customer experience.
AI can help retailers with their CRO strategies in several ways:
Chatbots can be used to generate leads by collecting contact information from potential customers. This information can then be used to follow up with potential customers and nurture them into paying customers.
Chatbots can be easily tested and iterated, which allows businesses to quickly find the optimal approach for their customers or ascertain why lead magnets may not be converting.
By analysing data and making predictions from precious data and insights regarding customer behaviour, ecommerce merchants can make far more informed decisions about how to optimise their website and improve the conversion process.
Fortunately, modern chatbot technology is easy to build, deploy and integrate to other systems like mobile apps, SMS, Facebook messenger and more.
Take Salesforce's Einstein AI chatbot; capable of delivering contextual recommendations - it's easy to get started with its intuitive, point-and-click interface that enables users to build and launch chatbots in 'minutes'.
Increase your chances of conversion with chatbots by implementing them into remarketing campaigns.
Chatbots can identify users who have previously or abandoned carts and display similar items throughout webpages or social media websites.
AI won’t comprehensively replace customer service agents. Customers will always want to know they can interact with a fellow human for issues that require a personal touch.
However, for the small stuff that doesn't require a customer service agent, they offer a quicker solution that saves agents precious time and provides customers with the answers faster than humanly possible.
Chatbots have evolved in recent years, and today, they are changing the ecommerce landscape in more ways than one.
They are interactive, effective, and an engaging way to accelerate business growth.
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