Make every retail experience effortless.

Learn how leading retailers remove barriers and create seamless customer journeys. Get practical steps to boost loyalty, conversion and CX performance.

Trusted by leading retailers

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make every experience memorable

What you'll learn inside

This short guide explores why frictionless experiences matter more than ever and how to create them across every stage of the customer journey.

It walks through the key elements of a seamless experience, practical ways to reduce friction beyond checkout and how to measure and optimise your CX using real data.

You’ll also find next steps you can take right away along with recommendations from Sherwen’s digital experts on how to put these ideas into action.

  • Spot the hidden friction that damages conversion and trust.
  • Discover how top retailers simplify checkout, delivery and returns.
  • Learn how to connect every touchpoint into one seamless journey.
  • See how AI and personalisation lift loyalty and average order value.
  • Measure success with the right CX data and continuous improvements.

“A frictionless checkout isn’t about removing steps, it’s about removing hesitation. Every extra click or form field is a chance for the customer to walk away.”

James Ferguson, Head of UX, Sherwen Studios.

Why Sherwen

Choose a digital partner you can trust

Sherwen Studios has gradually evolved with the times to become digital specialist partners to some of the UK’s most loved retail brands.

01 - Know our stuff.

We’ve specialised in digital transformation since digital became a thing. With nearly three decades’ experience, full-service capabilities and subject experts, we have the knowledge and skills to push your business forward.

02 - Whatever it takes.

We take a tailored approach to each and every client. As a small consultancy with a conscientious attitude and round-the-clock dependable service, you can rest assured we’re as committed to your business as you.

03 - Get it done.

We pride ourselves on working at pace. However tight your deadlines, we’ll help you stay ahead of the speed of change with minimal disruption to your business, delivering impressive results, quickly.

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Success starts with
a conversation

We help businesses make every interaction effortless.

Create new retail experiences