Ecommerce
platform
services
Retail never stands still, so why should your platform decide how far you can go?
We help retailers look past the obvious and work out what the next platform needs to make possible.
It starts with one focused conversation about where you are now, where the business needs to go and what is getting in the way.
What changes when
the platform stops
holding you back?
Changing your ecommerce platform is often treated like a last resort, something to delay until your current setup becomes impossible to tolerate.
It starts when you can still see what the experience could become, but the platform keeps pulling the idea back down to earth. By the time it reaches the customer, the idea can feel smaller than the one you first imagined.
Ecommerce replatforming gives you a way to stop designing around the limitation and start planning around the possibility. The move can be careful and phased without losing the belief that something bigger is within reach.
Bring disconnected customer data, order history and preferences into a clearer 360° view, so the experience can feel more personalised.
Make it easier for new experiences to reach the shoppers they were made for, instead of being scaled back to fit the limits of the current platform.
Give customer support the tools, order history and customer details it needs to respond with less searching and handovers.
Use reliable commerce data to spot demand patterns, protect margin and make sharper calls on pricing, stock and merchandising.
Give AI the product information and customer signals it needs to improve search, recommendations and personalisation.
Where platform limits
become business limits
A disconnected setup can still look functional from the outside.
That is what makes change easy to postpone. Orders still process, campaigns still launch and the website still trades, but every improvement asks for more effort than it should.
We look past the obvious and uncover where your platform is limiting your growth. If replatforming is right for you, then we make the case clearer before cost, scope and disruption start making the decision for you.
Campaigns wait for the platform to catch up.
When customer data needs checking before launch, marketing loses the moment campaigns need to move.
Customer service loses the order history.
When order history is hard to reach, customer support feels slower than your brand intends.
Sales are missing crucial opportunities.
When reporting needs manually compiling, sales opportunities are easier to miss and even harder to recover.
Optimisation takes up valuable resources.
Small improvements should not need another workaround before they can make it onto the platform.
The future has to
be built in the present.
A connected, omnichannel experience depends on what happens beneath the part customers see.
Your platform has to carry the information that makes the experience feel joined up. Customer records, order history, product data and service activity all need to move cleanly enough for the front-end to feel effortless.
Ecommerce platform integration is where the future state becomes practical. It gives you a route towards a unified commerce platform that can support the experience you want customers to feel, without asking your current setup to carry more than it was built for.
Bring customer records, order history and preferences into a clearer view, so personalisation has something reliable to work from.
Make order information easier to reach across ecommerce, fulfilment and service, so the post-purchase experience feels less fragmented.
Connect customer behaviour with segmentation and lifecycle journeys, so campaigns can reflect consumer trends and behaviour.
If your current setup is making the business feel smaller than it should, bring it to us.
You do not need a board-approved migration plan. Leave the brief on your desk. A quick conversation can uncover the route before the brief exists.
What you want might not be what you need. That is exactly where Sherwen can help.
Change feels
risky when the
route is unclear
Making a decision about something that's integral to your business can feel heavy because the stakes are real.
We understand the non-negotiables. Business must continue trading while work is being planned and especially when it's underway.
Changing ecommere platforms becomes easier to stomach when the path is clear. We help retailers understand what should move, what should stay connected, and what needs protecting.
If Salesforce should be part of that pathway, we will say so. If it shouldn't, we will say that too. We know that any recommendation has to serve the business first.
We define the route before implementation starts.
The plan will always protect the customer journeys and the peak trading periods businesses can't afford to disrupt.
Sometimes optimisation is enough. Sometimes migration is needed. Sometimes the rule book needs tearing up.
Yes, we're Salesforce partners. Yes, it's the world's best platform for retailers. But we recognise that the solution needs to be right for your business.
Why Sherwen?
We're not here to drag retailers into unnecessary rebuilds, overcomplicated roadmaps, or implement technology that doesn't work for your business.
We are Salesforce partners, but that does not mean every conversation starts or ends with Salesforce.
We help you understand what is hindering growth, what the next platform needs to support, and how to proceed without losing sight of your customers, teams, or commercial priorities.
Sherwen partnered with ScS to support a Salesforce Commerce Cloud replatform focused on improving ecommerce performance and simplifying the customer experience.
Read case studyWhen it comes to retail, Salesforce belongs
in the conversation
Salesforce may not be the answer for every retailer. But it becomes a serious option when your platform's problems extend far beyond the storefront.
It helps retailers bring the core parts of customer experience into one unified platform.
For businesses with disconnected ecommerce, store and service journeys, Salesforce creates a foundation with a 360 customer view, deeper personalisation, time-saving automation and AI-supported operations.
Our aim is to understand whether it can support the retail business you want to build, then plan the move with the right level of care.
You asked, we answered.
Before committing to a migration or integration, it is worth asking what needs to change, what needs protecting and if Salesforce belongs in the plan.
Start with the current setup.
Map the ecommerce platform, integrations, customer data, order management, service tools, reporting and marketing systems your teams rely on.
Then decide what needs to change, what should stay and what the next platform must support.
If the current setup can still support the business with better configuration, integration or process changes, optimisation may be enough.
If the platform is repeatedly limiting customer experience, trading visibility, service context or future plans, ecommerce replatforming may need to be considered.
Moving to Salesforce can be straightforward with the right planning.
The complexity depends on your current setup, integration needs, user groups and the Salesforce products involved.
Sherwen helps you understand the pathway before you commit.
There is no useful single answer without understanding scope.
A focused migration will look different from a wider move involving ecommerce, service, marketing, order management or Customer 360 readiness.
With Storefront Next replatforms can be as little as six weeks.
Yes. A new platform will not fix messy data by itself.
Customer records, order history, product information, service data and marketing segments should be reviewed before migration, otherwise the same problems move with you.
Or, you could leave it to us!
If your current platform is limiting what your retail business can become, we should talk.
Bring us your goals, the mess, the doubts and the problems you keep working around.
We'll help you understand what needs to change, what can be improved and whether platform migration, integration, optimisation, or Salesforce should come into play.
The platform you're on now is not the ceiling. The right move can give your teams the visibility, control and determination to build the business you know is possible.
Matt Sherwen, MD, Sherwen
