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Whilst an eCommerce replatforming project can often seem daunting at first, it could be the crucial step you need to take to drive sustainable digital growth regardless of how well your current eCommerce store is performing.
If you’re experiencing any of the following CMS migration issues, it’s essentially the right time to replatform:
Consumer behaviour dictates that fast websites increase conversion rates. Add to this the introduction of Google using page loading speed as a key ranking factor and it’s never been more important. Although websites can be easily optimised, poor eCommerce page speed is often hindered by the underlying platform flaws itself.
In the modern digital world, it’s essential that businesses react quickly to changing market conditions. In eCommerce, that means being able to deliver engaging content and react to change at pace. If you’re struggling to implement new features or changes fast enough then it could be time to replatform.
A major contributor to poor webpage loading times and a detriment to eCommerce store scalability, technical debt is a natural by-product of a website’s lifespan and if it’s not correctly managed then it can lead to significant delivery headaches.
For businesses predicting or experiencing substantial growth it’s imperative that the eCommerce platform is built for scalability. A platform that’s suffering from instability or not built to scale can result in a poor user experience or costly financial repercussions in the future.
Over recent decades we’ve worked to educate our partners on extracting the most out of an eCommerce replatforming project. Where many focus on the platform itself or the euphoria of a new website, they fail to recognise the wider benefits of eCommerce replatforming or potential risks of a project that will define the future of their business.
Simply put, an eCommerce replatforming strategy should begin with laying the foundations for a successful future in online retail by delivering a best-in-class customer experience, engaging and empowering internal teams and driving business efficiency and scale. The eCommerce platform is one component in accomplishing those goals.
No business should choose an eCommerce platform at the very beginning of a project. Doing so can immediately be the first step towards a poor user experience, lack of agility & scalability, with a clumsy operational practise. Instead take the time to consult with all business stakeholders, then start crafting the ideal user experience and business processes before finding the right platform to suit your aspirations.
Time and time again we see businesses fail to recognise the importance of engaging all their stakeholders with large-scale projects. Marketing, eCommerce, acquisition, IT, operations must engage with all stakeholders from the outset and take them on the journey with you. With their input you can collaborate alongside a key agency partner to maximise the opportunities available and sustain progress in the long-term.
To get the most out of an eCommerce replatforming project, consider working with a consulting partner from the outset. Where a platform specific partner will focus on adapting a platform and your business to its needs and vice-versa, a consulting partner will liase alongside all key stakeholders to fully understand your business, exploring all opportunities before scoping and delivering what’s right for you.
We work alongside key stakeholders up to board level to identify the opportunities afforded by an eCommerce replatforming project before turning them into a data & technology-led plan of progression.
As a technology-agnostic digital agency, our approach ensures our partners migrate and extract the most out of the platform that best suits them based on their objectives, long-term ambitions along with their internal technology and capability regardless of any partner status we may hold. Whether you’re looking to replatform in under six weeks or at a more traditional pace, we operate a lean, agile approach that enables a frictionless end-to-end transition to a new eCommerce platform and beyond.
An eCommerce replatforming project should always be considered one of many progressive steps for a forward-thinking eCommerce brand. As a consultancy and digital agency hybrid, we’re here to continue that journey with you as we elaborate how to optimise the customer experience further whilst supporting your critical business infrastructures where it’s required most.